Belleek Pottery, Galway Crystal and Aynsley China are three of the most recognised brands in the UK and Ireland. Through its relationship with Inform Communications, table59 proudly managed the Belleek.com website and its promotion for almost 18 months.
The project encompassed the following features:
table59 reviewed the historic website and made immediate improvements to reduce the time required to check out.
The construction of a new Magento website was deemed necessary to manage the international nature of the brand. table59 liaised with the client and the developers to achieve the build of the new site which launched in May 2015. The new site is multi-currency, integrated with stock control systems and follows best practice design.
The product catalog was added to Google Merchant Center and promoted through Google Adwords.
A full array of online marketing techniques were deployed to maximise revenue including:
Search, Display and Shopping Google Ads
Facebook marketing through a calendar of posts together with a paid marketing campaign, which generated thousands of additional Likes for the business Page.
Reports were generated through Google Analytics dashboards and a weekly conference call with the client reviewed progress and future promotion plans.