The Law Society helps their Members to understand Online Marketing

On Wednesday of this week we gave a presentation to 35 members of the Law Society in their plush offices in Belfast.

NILawSocThe session evaluations were extremely positive with attendees taking away a number of practical online marketing tips and tricks.

The session was designed to show “non-Internet-experts” how to promote their business using the web.   Almost 10,000 people search for “solicitors in Belfast” via Google?, which means that no solicitor can afford to ignore the Internet as a source of new business.

Its focus was on taking practical steps to increase interest in your business, leading to new sales leads.

The session was presented using non-technical language to be understood by any level of Internet user.

The session covered the following topics:

  • Why use the Internet to promote your business?
  • A beginners guide to Internet jargon
  • The basics of setting up and managing a website
  • How can Google help me reach more customers?
  • Is Facebook just for my kids?
  • Using e-Mail as a marketing tool
  • Measuring the outcomes

A big thanks to the Law Society to inviting Stuart McLean to present at the event!