Your website is one of the most important assets your business has. It’s your 24/7 salesperson, customer service representative, and marketing department. But if you’re not using web analytics to track its performance, you’re missing out on a wealth of valuable information.

A web analytics company can help you understand how your website is performing, what your customers are looking for, and how you can improve your results. However most businesses entrust their online marketing provider to create performance reports.  Here are just a few of the benefits of hiring a web analytics company:

1. Unbiased data analysis. A web analytics company can provide you with unbiased data analysis, whereas an online marketing company may have a vested interest in portraying their campaigns as successful. This means you can be confident that the data you’re getting is accurate and reliable.
2. Specific KPIs. A web analytics company can help you identify and track key performance indicators (KPIs) that are specific to your business and its goals. This will help you measure the success of your website and make informed decisions about how to improve it.
3. Areas for improvement. A web analytics company can help you identify areas for improvement and provide actionable recommendations for optimising online performance. This could include things like improving your search engine ranking, increasing your conversion rate, or driving more traffic to your website.
4. Comprehensive view. A web analytics company can integrate data from multiple sources, including social media and email marketing, to provide a more comprehensive view of online performance. This will help you get a better understanding of how your website is interacting with your customers and how they’re finding you.
5. Detailed analysis. A web analytics company can provide more in-depth analysis of website traffic and user behaviour than an online marketing company. This data can help you identify trends, patterns, and opportunities that you might not otherwise see.
6. Website SEO. A web analytics company can provide valuable data on website search engine optimisation, which can improve website ranking and increase organic traffic. This means more people will be able to find your website when they’re searching for products or services like yours.
7. Ongoing monitoring. A web analytics company can provide ongoing monitoring and analysis, whereas an online marketing company may only report on campaigns periodically. This means you’ll always have up-to-date information about how your website is performing.
8. Customized reports. A web analytics company can offer customized reports and dashboards that are tailored to the business’s needs and preferences. This means you’ll get the information you need, in the format you want it, when you need it.
9. Website design and functionality. A web analytics company can offer insights into website design and functionality that can improve user experience and increase conversions. This could include things like identifying areas where users are getting stuck or where they’re most likely to abandon their carts.
10. Data visualisation and storytelling. A web analytics company can offer expertise in data visualisation and storytelling that can help communicate insights to stakeholders. This means you’ll be able to share your data in a way that’s easy for others to understand and act on.

If you’re looking to improve the performance of your website, a web analytics company can help. By providing you with unbiased data analysis, actionable recommendations, and comprehensive insights, a web analytics company can help you make the most of your website and achieve your business goals.

The post 10 Reasons Why Your Business Needs a Web Analytics Company appeared first on table59.

One of the key benefits of online marketing analytics is the ability to track and measure the effectiveness of campaigns in real-time. This allows businesses to identify which tactics are working and which are not, and make adjustments as needed.

For example, by analyzing website traffic data, we can determine which sources are driving the most valuable visitors to the site. This information can help businesses focus their efforts on the channels that are most likely to convert leads into customers.

Another important aspect of online marketing analytics is the ability to segment and target specific audiences. By segmenting data, businesses can tailor their marketing messages to specific groups of customers and personalize their outreach. This can lead to more effective and efficient campaigns, as well as improved customer relationships.

In addition to traditional metrics such as website traffic and conversion rates, online marketing analytics can also provide insights into the customer journey and behavior. By analyzing data on customer interactions with emails, social media, and other touchpoints, businesses can identify patterns and trends that can inform their marketing strategy.

At our online marketing analytics company, we use advanced tools and techniques to collect and analyze data from various sources, including web analytics platforms, CRM systems, and social media platforms. This allows us to provide a holistic view of a business’s online marketing efforts and identify opportunities for improvement.

In summary, online marketing analytics is a vital component of any successful marketing strategy. By collecting and analyzing data, businesses can make informed decisions, optimize their campaigns, and drive better results.

The post So why are marketing analytics important? appeared first on table59.

A few years ago I recorded a video on finding and deploying keywords.  While the technology has moved on, the basic steps are still the same – the video is in the head of this blog.

OK – I agree that this is probably not the most exciting topic in the world, but it’s an important one.  A quick scan through table59’s client bank tells me that Google searches generate a minimum of 50% of all visits to our client websites.  And we look after some pretty large clients!   I’m going to break this down into two main areas, with clear instructions for each:

On-Page

On-Page refers to deploying your keywords on the website itself.  You will have some keywords that are main (or focus) keywords that are the most important to your business.  These keywords should command their own web page; in fact, they should be deployed on a blog item (like the one you are reading now).  Over time you can write a blog item for most of your keyword list to make sure Google indexes the website correctly.

As an example we are going to use the keyword, “solicitors belfast”.   As you can see from the following image taken from the Google Keyword Tool, this keyword is searched for by almost 10,000 people every month.

As I write the blog I need to make sure that my focus keyword is placed in the following areas:

– Title of the web page
– In the web address for the web page (e.g. www.table59.co.uk/solicitors-belfast)
– In the text of the page:

It is recommended that the keyword appears a number of times in the text of the page, but not too many times (keyword stuffing can be penalised by Google).  Approximately 250 words of text on the web page is perfect with the keyword appearing about 5 times on the page.  Place the keywords in the headings and make sure they feature towards the top of the page as much as possible.

– In the meta-title and meta-description of the page.   If you need help with this bit please let me know – you might have spotted these terms in your Content Management System and that’s where the keywords need to go.

Off-Page

Off-Page refers to placing your keywords on other sites which link to your website.  Examples of such sites are Business Directories (e.g. Google Places, Chamber of Commerce directory), a links page on someone else’s website, a Facebook Page or online advertisement.

Google will reward you through improved ranking if another (higher ranking) website links back to your website using the keywords that you have chosen.  But what does that mean and how do you do that?  Hover over the following link and read the text that pops up – example link.   You want to make sure that your links on other sites have that link text (anchor text) inserted.  That is done via the Content Management System and is very straight-forward to do – you will likely have noticed it before – if you need any help please let me know.

Summary

In this blog we have covered a lot of information but it’s worthwhile to take the time to understand it.  Armed with our keyword list we have learned how to deploy on our web pages and through links on other sites.  I strongly recommend starting with one keyphrase and following these steps before attempting more phrases.  You will learn from starting slowly and hopefully not becoming frustrated.

Of course, if you need help with any aspect of this please do not hesitate to contact me.

The post Make the Most from your Keywords appeared first on table59.

So true.  Team members who know what metrics they are accountable for will be keen not to let the side down.

This is of course particularly true of sales teams whose performance is linked to remuneration – poor sales = poor pay!  This makes complete sense of course when it comes to measuring sales; however, what about other parts of the business. If a management team measures incorrect metrics it might end up rewarding performance that doesn’t deliver sales. This is a particular challenge when it comes to digital marketing.

The measurement of marketing performance has long been an important debate, one that has become even more complicated in this world of digital marketing. There are myriad of marketing metrics now available including reach, ad views, clicks from pay per click advertising, engagement rates and many many more. It would be understandable for the modern business owner or management team to become mesmerised by the details of these metrics; however it is all too easy to lose sight of the metrics that matter the most – i.e. the ones that are linked to sales.

So let’s get specific and identify which metrics are most important. Please don’t misunderstand my message – most metrics have something to offer the development of a successful marketing strategy; but most are a drill-down from the most important metrics. For simplicity, I have divided these metrics into two categories – “inputs” and “outputs”, where the “outputs” refer to metrics that are most important to the business.

Inputs metrics – the sanctuary of the average digital marketer

Digital marketers love to impress their clients with big numbers. These numbers include the following “input” metrics:

• Visits to the company website
• Number of pages viewed on the website
• Number of people who viewed a post on social media
• Interaction / Engagement rate of visitors to your digital channels
• Open rates of email marketing campaigns
• Views of your Google Ads campaigns on Google search
• Number of organic search impressions for a particular search term

Whilst it is important to drive visitors to your online channels and therefore important to measure this, it is of no relevance if these visitors don’t buy something or contact the business to book an appointment. If we think of the customer buying process as a funnel, these metrics refer to the top of the funnel, i.e. the start of the buyer journey.

Of course we should measure these input metrics, but we need to have systems in place to measure the most important metrics- the “output” metrics.

Output metrics – where business owners should focus their efforts

My recommendation to business owners is to produce a dashboard of their key digital metrics. Avoid the temptation to include the input metrics as mentioned above, unless they provide meaningful data with which to make important decisions. So what should these key digital metrics be? Well that depends on what each business considers to be a conversion.

For an e-Commerce business that’s fairly straightforward – here is a list:

• Number of orders
• Sales revenue
• Average order value
• Sales by digital channel
• Conversion rate (sales by number of website visits)

For a professional services business it will include:

• Appointment form completions
• Contact form completions
• Facebook appointments and messages
• Live chat interactions

These metrics should be included in the dashboard showing the contribution by each channel – organic, email, pay per click, referrals from other sites, social media and other sources. It should be clear what the conversion rate is per channel against these output metrics.

The dashboard should be simple enough to be read in 30 seconds and conclusions drawn within a few minutes by the management team. Of course, where more detailed questions arise there is always the opportunity to drill down to the more granular data lurking within Google Analytics, Facebook Business Management, Mailchimp, Google Ads and so forth. But typically, where the time period is long enough the dashboard should be sufficient.

So where do I go from here?

As mentioned, “what gets measured gets done”. So let’s decide what the output metrics for your business are and build the framework for measuring them. If a key output metric is the completion of an appointment booking form for example, make sure that your website is tracking this and reporting it to a dashboard. The dashboard needs to be splitting these conversions by online marketing channel. And let’s hope that because it is now the focus of measurement that it will yield results that deliver genuine business impact.

The post Deciding What’s Important to Measure appeared first on table59.

This article provides straight-forward tips on how to maximise the potential of your online store, whether you’re selling paperclips or office machinery.  Follow these tips and avoid cost and frustration and of course you can contact me with any questions.

 Tip One:  Sell, Sell, Sell

Let’s not forget why your online store is there – it’s there purely to sell your product.  In that regard it is no different to a high street store selling coffee or birthday cards.  This means that your Home Page is your Shop Window, the product catalogue is your shelves and the check-out is your till, where customers pay for the product.   This means that the website must be laid out to make it easy for customers to find what they want and then to pay for it.

This advice might seem like complete common sense but you would not believe how many people overlook it.   Some people prioritise other Calls to Action on their store, such as registrations for their e-Zine, subscriptions to Social Media channels and so on.  Whilst those Calls to Action can be important, they are of secondary importance to the purchase.

Tip Two:  Make it Easy to Find your Product

Make sure to organise your products into simple categories and most importantly into categories where customers would expect to find them.  I’ve worked with many clients who want to use technical names for their categories that only they really understand.  Speak to family members and friends about the categories you should use.  Even better, you should use the Google Keyword Planner to know for certain what your customers search for and name your categories after that.  Click here to read my recent blog on using the Keyword Planner.

Tip Three: Make is Easy to Buy

Imagine you are actually running a high street store.  Imagine that a customer has come into your store and picked a product off the display and come up to the till to pay for it.  Would you consider asking the customer to fill in a membership form before they can buy from you?  No, of course you wouldn’t, so why would you do it on your Online Store?   There are still too many Online Stores that require customers to open an account before they are able to buy from them.

I strongly recommend that the payment process be kept simple and extremely quick.  When it comes time for your customer to check out, they should follow these steps:
Go to their Shopping Basket to review their purchases and then confirm
Enter their shipping and contact details to help determine the shipping costs.  Pick an e-Commerce system that calculates shipping costs based on weight or dimensions of your product.
Enter their billing details and then confirm

If you would like to offer customers the opportunity to register then do so at the end of the process and make it a tick-box, using the details they entered as their registration information.

Some checkout processes involve over 6 steps in the process causing a drop-out rate of over 80%.  This is comparable to 4 out of 5 of your high street customers picking a product from the shelf and then leaving it at the till and walking out.   Reduce this drop-out rate by keeping the number of payment steps to a maximum of 3.

Tip Four:  Trust

There is still a great nervousness about entering credit cards details into a website.   This is understandable as online fraud is a real problem, so as proprietors of online stores we need to overcome this nervousness.  I recommend doing this by including the logos of major credit cards in the checkout process, such as Visa and Mastercard and PayPal.  This makes your customer feel that the transaction is secure.

Follow these basic tips and they will transform the performance of your online store.

The post e-Commerce Pitfalls and Solutions appeared first on table59.

Referrals are the key to Financial Advisor Marketing – it’s always been that way.  One happy client tells their brother, uncle, neighbour or friend.  The problem is that referrals aren’t just delivered via word of mouth any more.  Clients use their mobile devices and computers to spread the word.  How can financial advisors adapt to this new world of referrals?   Particularly if said financial advisor has little or no knowledge of this new-fangled technology.  Here are the 5 steps for financial advisors (of any technological disposition) to make the most of this opportunity and to avoid losing out.

They installed computers in my school the year I left.   That was 1988 – the start of it all.  The beginning of an era where the elite few who understood the technical jargon of the Internet called the shots.  But that was OK – surely after a while the Internet and all of its associated business tools would be made easier to understand, right?  Wrong.

For many business owners and particularly for those in professional services, the opportunities (and threats) relating to the Internet remain as much of a mystery now as they did years ago.  So let me demystify the confusion around financial advisor marketing by providing my top 5 tips to drive leads via the Internet:

TIP 1:  Local Business?  You need a Google Listing

Well actually it’s called a Google My Business Listing.   It’s the information that appears at the top (or to the side) of the Google search results when you search for a local business service.   Search for ‘financial advisor in London’ and you will be greeted by a list of solicitors who have created a Google Listing.

How do you create a Google Listing for your business?   Well that’s easy – simply search for ‘Google My Business’ and follow the search result to Google’s very straightforward instructions.

Important – when you set up your Listing make sure to fill in all the fields relating to business descriptions, services, photos etc as these really help with search ranking.  Remember, Google is all about providing browsers with relevant search results so make it comprehensive.

You will probably notice that Google has already set a listing up for you based on data from a variety of sources – these sources will likely be inaccurate so it is vital to claim your listing so that you can update it.

Pro tip – your new Listing has the option to publish short news stories which can be updated every couple of weeks.  Use that option to seize more Google search real estate!

TIP 2:  Set up a Facebook Page

Like me you may have a problem with Facebook.  The thoughts of sharing family photos with old friends from school sounds may not be your cup of tea.  But it’s that brand of Facebook that you need for your business – it’s a Facebook Page.

A Facebook Page is for businesses and it is one of your your primary online means of generating referrals.  Setting up a Facebook Page is very like setting up a Google Listing – simply folllow the instructions from a Google search for ‘set up a Facebook Page’ and make sure you complete all the available information including contact details, business description and service details.

Once your Page has been set up then encourage your existing clients to Like your Page.  If you have a Facebook account then Facebook provides an easy way to encourage your friends to do this via an invitation.

Use your Page to publish interesting sector content together with photos of your business and staff.  Keep the tone of your posts light.

Pro tips:

• Run competitions with other businesses to help grow your Likes.
• Create a calendar of future posts and schedule them in advance using Facebook’s scheduled posts feature.
• Do not use Facebook (or any social media channel) to overtly sell your service.

TIP 3: e-Mail is still alive and kicking

OK – I hear what you’re saying – some of my clients aren’t on Facebook and they don’t use Google.  Well chances are they have an email account, even if it is a Hotmail account from the 90s.  Email has been shown to convert leads at a higher rate than social media.  That is maybe because an email will remain in the client’s inbox until it is archived whereas a post on social media gets pushed down the feed automatically as new posts arrive.

An educational and short monthly email to clients might be just enough to encourage contact or certainly sufficient to keep your business in their consciousness.

So make sure to gather your client email addresses and send a monthly email. Ensure your contact details are shown clearly and test any links that you place in the text.

Pro tips

• Use a email software like MailChimp to send your emails.  This is a free service up to a particular subscriber total
• Make sure your subject line is engaging, or your clients might not even open it.
• Personalise your emails by using the first name of your client in the text
• Measure the open rate of your emails as a means of judging how useful your clients find your emails.

TIP 4: Use your website as a marketing tool, not a shop-window

I’ve never been a fan of complicated websites.  In fact, I make a point of not booking a restaurant where I can’t easily find a menu and a phone number within a few seconds.  That might seem like an over reaction, and it probably is, but how hard is it to add a phone number to the top of your website?  Remember, the website is usually there to drum up new business, which will involve a phone call at some point!

My recommendation is to keep your website as simple as possible with clear calls to action (phone number, email etc) at the top of the site.  It should describe your business and particularly your services.  It doesn’t require thousands of pounds to build and it should be updated by you, the business owner.    Google love a website that is updated on a regular basis and yes, it must be mobile friendly.  A website built on any paid or free platform should be mobile friendly.

TIP 5: Measure, Measure, Measure

It’s time to dig out that old quote from John Wanamaker (1838-1922), the department-store magnate, who once said,

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

This quote will resonate with all those who have religiously advertised in the local newspaper or sector magazine for most of their business career.   Online marketing is a different beast altogether, at least it should be if it’s done correctly.  Here are some ways this some styling of marketing can be made to be very measurable:

• Using a simple (and free) product like Google Analytics can tell you how many people visit key pages in your website and even how many fill out your contact form.
• Facebook insights will tell you how many times someone has clicked on your Call Now button or sent you a message.
• Google My Business insights will tell you how many people have clicked to call or sought directions to your place of business.

With these measurements in place you can very quickly understand where your online leads are coming from and make any changes you need to make.

Pro tip

• Use Google Data Studio to bring together all of your Key Performance Indicators into one place.  This will allow you see your overall online reach and easily compare over previous periods.

I hope you find these tips useful.  I accept they are extremely basic but that’s a great place to start.  My objective here was to impart some simple tips which could make a huge difference to financial advisor marketing.

The post Top Five Online Tips for Financial Advisor Marketing appeared first on table59.

Very few of the websites I visited were easy to read on my phone.   Either the text was too small or the images didn’t fit on the screen.  It was hard to select a menu item, which meant it proved difficult to find the information I needed.  Some of the sites visited also used flash animation or were based on out of date technology,  which meant they didn’t show at all!

This leads me to mention the first bit of best practice:

Make your Website Mobile Friendly

Your website needs to work on a mobile device – fact.   On a previous blog I mentioned that this time next year most people will be viewing your site on their mobile.  Case made.

Make sure the Important Information is Really Easy to Find

There are a few things that are really important when browsing a local company website.  These are particularly important for businesses chasing tourists,  just like the ones I was looking for, but unfortunately very few sites had that information.  This is the second piece of best practice – make sure all of this information is readily accessible:

– Contact Phone number should be at the top of every page of the website
– Location map should also be clearly visible
– Testimonials should be easy to find

So why is it important to make this information so easy to find?  Well, unless we have uninterrupted access to wireless internet, we are going to incur data charges for browsing the Internet on our mobile phones.  This is particularly unpleasant when are overseas, potentially suffering data roaming charges.  Put simply, we aren’t going to spend a lot of time online searching for things to do, so we need information to be immediate and relevant.

You Don’t Have to Close the Sale on the Website

An easy trap to fall into is to try to secure payment through the mobile device, via a payment form on the website.  Given that we are already impatiently trying to find immediate and relevant information, we are unlikely to conduct a transaction through the mobile device.  In all cases, it is best to encourage the visitor to place a phone-call or at least an email enquiry (which must be followed up).  This reduces the possibilities of losing the sale.

The Winner – Tullagh Bay Equestrian Centre

I couldn’t be paid to sit on a horse.  However, my wife and kids love them, so the search began from our hotel in Donegal for a horse-riding centre, and Tullagh Bay Equestrian Centre was the winner by a stretch.   Check out their website at http://www.tullaghbayequestrian.ie/.  The centre has their phone number, email address and location map easily visible on every web page together with links to their Facebook and Twitter accounts.   The site is mobile friendly and it is easy to read about the services they offer and to get a feel for the character of the business.  This is a family run business, which is one of the most friendly and professionally run businesses I have come across.

As ever, if you have any questions about please do not hesitate to leave a comment.

The post Put your Phone Number on your Website appeared first on table59.

So who doesn’t get a bit embarrassed when uncle Harry produces the video camera at Christmas time? I suppose we wouldn’t be human if there wasn’t a hesitancy about appearing on a video and particularly one that could be seen by complete strangers. But when Google purchased YouTube a few years back it became an important marketing opportunity for small business owners.

So Why Record a Video?

So why consider recording a video for your business and uploading it to YouTube? Well it goes without saying that prospective customers that can physically see your business are more likely to buy from you. And let’s not forget the sheer number of prospective customers who watch YouTube:

• Over 800 million unique users visit YouTube each month

• Over 3 billion hours of video are watched each month on YouTube

• YouTube is available on 350 million devices

So how to do it

There are a couple of options here: firstly, you could hire a corporate video firm to direct your video (with the associated cost) and secondly (and my personal recommendation) ask a friend to use their smart phone for free. Okay, the second option might not get nominated for an Oscar, but it will be quick, cost free and effective. It will show prospective customers that you are genuine and are really interested in doing business, and after all that’s all we really need to achieve.

Saying that I must pay tribute to the excellent corporate video which you can see at the top of this article. This was produced by a client called the Nail and Beauty Bar in Bangor and is fantastic. This would normally have cost a considerable amount, but Corine’s contacts got them an unbelievable deal!

Follow these steps to produce a simple but effective 30 second corporate video:

Step One: Preparation

Write out four bullet points on what you want say using the following format:
– Introduce yourself and state your role in the business
– State how long your business has been established and the areas it services.
– Quickly outline your main products and services
– Offer a free consultation and how people can take it up

Step Two: Set up your video

If recording at your desk make sure to tidy it up and ensure that any awards and promotional materials are visible. Also make sure to wear something appropriate.

Step Three: Record your Video

Make sure your friend keeps the phone still and don’t be afraid of doing some dry runs. You will tend to run over the 30 second limit, but make sure to keep it to around that time. The most important bits are the beginning and end – make sure you say the last sentence confidently and hold your stare at the camera for a few seconds.

Once recorded most smart phones can trim the video to remove the inevitable “go!” at the start and the pause at the end.

Step Four: Upload to YouTube

If you haven’t already set up a YouTube account now is the time. This simply involves setting up a free Google account (which you did following last week’s tip) and upload the video. YouTube will guide you on how to do this, but make sure to give the video and description that matches your company name, your service and where you are based.

Step Five: Share, Share and Share some more

Once your video is uploaded to YouTube you will be able to grab a link to share the video on emails, Facebook, Twitter and all other social media outlets. A really important place for it is in your Google Places listing, which i explained last week. YouTube will also provide you with the code required to place the video on your website. I will do this for you for free, yes for free – that’s my offer!

So, are you ready to give it a go? What’s the worst that could happen? Go for it!

The post Become a Movie Star to Promote your Business appeared first on table59.

Browsing the Internet on our mobile phones has become the norm,  well at least for a growing number of us.  And it’s not just surfing web pages – people will use online applications and even game online.   Did you know? –

Some 60% of NI and 51% of RoI consumers own a smartphone (Mintel’s Irish Lifestyles – Ireland, June 2012 report)
35% of NI consumers access the internet from a mobile phone.  Three quarters of NI consumers are shopping through such devices (Ofcom’s Communications Market Report: Northern Ireland 2012)
10% of RoI consumers had made a payment through a mobile device during 2012 (KPMG’s Consumers and Convergence Ireland 2012 report)

These statistics were drawn from a Mintel Report that was provided to table59 by Signal Business Growth Centre.  Here is the full report for information:

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Last year we had a client featured on an episode of Farm Fixers on BBC2.  I watched the website statistics grow over the 30 minute programme and noted that the vast majority of visitors were using their mobile phones to view the client’s website.   They were watching the TV with their phones in their hands, surfing the Internet.  I suspect that some of us do exactly the same thing.

Okay, so we need a mobile website,  but what does that mean and how do we achieve it?

What is a mobile website?

Most people get mixed up between a mobile-friendly website and an App that they download from the Apple or Android App Store.   A mobile friendly website is a version of your website that displays comfortably on a mobile phone or tablet.  Most websites don’t render correctly on a mobile device as the screen is smaller and their site was designed for a larger PC screen.  For example, the table59 website is mobile friendly (if you would like to check it).

How to test if your website is mobile friendly?

The simple way of course is to view the website on your mobile device, but you can also manually reduce the size of your browser window on your desktop or laptop and see if the website fits in the smaller window.   If you have to scroll horizontally to see the website correctly then it is not mobile friendly.

How do make your website mobile friendly?

If your website fails the test then don’t worry – most websites fail!  Chances are that the website was built some years ago before it became so important to be mobile friendly.  The question is, what can you do about it?

There are some simple things which can help, for example:

– Try to keep your website images as small as possible
– Don’t insert tables with large fixed widths
– Place your key information at the top of page (phone number and email address for example)
– Keep your website font large enough to be legible on a mobile device

If you would like more practical tips on how to make your website mobile friendly please contact us on hello@table59.co.uk.

The post Is your Website Mobile Friendly? appeared first on table59.

The fact of the matter however is that business email is different from personal email and can be quite difficult to set up and manage.   And that of course is a potential problem because without email,  many of us couldn’t run our businesses effectively.

So what makes business email different from personal email and what are the challenges?    The answer to that lies in your domain name (website address).  It is widely recognised that your business email address should include your domain name.  My email address is stuartm@table59.co.uk for example.  Personal email addresses like a Hotmail address can seem less professional.

If you’ve read any of my previous blogs you’ll have noted that I’m a big Google fan.  It’s no surprise therefore that my recommendation for your business email is Gmail for business (or Google Apps for Business).  This service enables the user to easily set up their email on their domain and provides a service which is reliable,  powerful, secure and mobile.

Reliable, because Google knows what they’re doing!  Powerful, because Gmail offers massive storage space and a range of other highly useful applications (like Google Calendar).  Secure, because Gmail offers 2 Step Verification,  which can send a unique PIN number to your phone every time you log in.   And finally, mobile,  because it is easy to set up on your phone or tablet.

Okay, there is a charge of just over £3 per month, but this is small when we take into account the benefits.   Of course there are cheaper alternatives out there but why take a risk with one of the most important aspects of your business?   Imagine losing a business lead just because the email went missing.   Google’s small fee is well worth it.

If you would like to find out more about business email please contact me.

The post Invest in Your email appeared first on table59.