Your website is one of the most important assets your business has. It’s your 24/7 salesperson, customer service representative, and marketing department. But if you’re not using web analytics to track its performance, you’re missing out on a wealth of valuable information.
A web analytics company can help you understand how your website is performing, what your customers are looking for, and how you can improve your results. However most businesses entrust their online marketing provider to create performance reports. Here are just a few of the benefits of hiring a web analytics company:
- Unbiased data analysis. A web analytics company can provide you with unbiased data analysis, whereas an online marketing company may have a vested interest in portraying their campaigns as successful. This means you can be confident that the data you’re getting is accurate and reliable.
- Specific KPIs. A web analytics company can help you identify and track key performance indicators (KPIs) that are specific to your business and its goals. This will help you measure the success of your website and make informed decisions about how to improve it.
- Areas for improvement. A web analytics company can help you identify areas for improvement and provide actionable recommendations for optimising online performance. This could include things like improving your search engine ranking, increasing your conversion rate, or driving more traffic to your website.
- Comprehensive view. A web analytics company can integrate data from multiple sources, including social media and email marketing, to provide a more comprehensive view of online performance. This will help you get a better understanding of how your website is interacting with your customers and how they’re finding you.
- Detailed analysis. A web analytics company can provide more in-depth analysis of website traffic and user behaviour than an online marketing company. This data can help you identify trends, patterns, and opportunities that you might not otherwise see.
- Website SEO. A web analytics company can provide valuable data on website search engine optimisation, which can improve website ranking and increase organic traffic. This means more people will be able to find your website when they’re searching for products or services like yours.
- Ongoing monitoring. A web analytics company can provide ongoing monitoring and analysis, whereas an online marketing company may only report on campaigns periodically. This means you’ll always have up-to-date information about how your website is performing.
- Customized reports. A web analytics company can offer customized reports and dashboards that are tailored to the business’s needs and preferences. This means you’ll get the information you need, in the format you want it, when you need it.
- Website design and functionality. A web analytics company can offer insights into website design and functionality that can improve user experience and increase conversions. This could include things like identifying areas where users are getting stuck or where they’re most likely to abandon their carts.
- Data visualisation and storytelling. A web analytics company can offer expertise in data visualisation and storytelling that can help communicate insights to stakeholders. This means you’ll be able to share your data in a way that’s easy for others to understand and act on.
If you’re looking to improve the performance of your website, a web analytics company can help. By providing you with unbiased data analysis, actionable recommendations, and comprehensive insights, a web analytics company can help you make the most of your website and achieve your business goals.