Create your Campaigns
So you have set up your measurement system to track your conversions. Now it’s time to drive customers into your online channels. So how do you do that in the most effective way?
We suspect that you already have an idea about how to drive traffic to your website. The problem has however been knowing which traffic converts and which does not. In order to increase traffic, businesses historically run advertising campaigns. These are administered typically via advertising platforms like Google Ads and Facebook Ads, which will undoubtedly drive a large number of ad impressions and web visits.
We will work with your team and / or agency to implement best practice across your campaigns. This will include for example providing assistance with the selection of the most appropriate channels, the construction of ads and optimisation of copy. We will ensure that each campaign is configured in a way most likely to generate conversions.