A Quick Guide to Adding Conversion Tracking to your Website

So you’ve spent time and money driving visitors to your website, but the job is only partly done. You need to turn them into customers. This article reviews the conversions that you need to track and how to add the code.

Give Credit Where Credit’s Due

Making sure you give credit to the correct online marketing channel is crucial. If you credit an email marketing campaign for a conversion when the customer actually came from a Google Ad, then you might decide to turn off the Google Ad at some point.

The 3 Most Important Marketing Metrics to Track for your Business

Make sure you are measuring the most important online marketing metrics. This seems like an obvious statement; however, most businesses are drowning in data and forget to prioritise the most important things. This article reviews the most important metrics for a business - these are the metrics that need to be dashboarded.

Deciding What’s Important to Measure

This article explores the universal truth that "What Gets Measured Gets Done". For a business owner it is incredibly important to ensure that you are measuring the correct metrics. Let's take a look at what we believe are the most important metrics for your online marketing efforts and stop wasting time and money measuring the wrong outcomes.
Financial advisor marketing

Top Five Online Tips for Financial Advisor Marketing

Referrals are the key to Financial Advisor Marketing - it’s always been that way.  One happy client tells their brother, uncle, neighbour or friend.  The problem is that referrals aren’t just delivered via word of mouth any more.  Clients use their mobile devices and computers to spread the word.  How can financial advisors adapt to this new world of referrals?   Particularly if said financial advisor has little or no knowledge of this new-fangled technology.  Here are the 5 steps for financial advisors (of any technological disposition) to make the most of this opportunity and to avoid losing out.