Build it and they Won’t Come

So here's a question for you. Where have you spent the most time and money - on building your website or on promoting it? I'll take a wild guess here and say that you spent the lion's share on the former. Give me 2 minutes of your time and I'll try to convince you that it should be the other way about...

Give Credit Where Credit’s Due

Making sure you give credit to the correct online marketing channel is crucial. If you credit an email marketing campaign for a conversion when the customer actually came from a Google Ad, then you might decide to turn off the Google Ad at some point.

Paid Online Advertising – Friend or Foe?

What if I told you I could guarantee visitors to your website?  And not just ordinary visitors either; these visitors are genuinely interested in what you have to sell. Well, Google Adwords can deliver on that guarantee and become the most…