Invest in Your email

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Everyone understands email, right? Email is simple to set up, to manage and of course we use it every day. For a business, email is not just handy; it's fundamental. The fact of the matter however is that business email is different from personal email and can be quite difficult to set up and manage. And that of course is a potential problem because without email, many of us couldn't run our businesses effectively. So what makes business email different from personal email and what are the challenges? The answer to that lies in your domain name (website address). It is widely recognised that your business email address should include your domain name. My email address is stuartm@table59.co.uk for example. Personal email addresses like a Hotmail address can seem less professional.

e-Commerce Pitfalls and Solutions

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Are you running an online store, accepting payments for products (or services) on display? There couldn’t be a better time to give it a go – low overheads, no staff required and the online store is open 24/7. This is a perfect business model requiring the minimum of work – pick the right product and the rest is practically automatic – right? Of course, the reality is somewhat different to the model. Yes, there are the massive opportunities in selling online, but neglecting some basic business principles will cause your store to fail every time.

Put your Phone Number on your Website

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This week I had the great pleasure of taking some time off to attend a friend's wedding in Donegal. It gave me and the family a chance to enjoy the fantastic weather AND a great chance to use my mobile to search for local things to do. Here is a summary of some of the good and the bad practices I came across with best practice tips.

Become a Movie Star to Promote your Business

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Okay, it's a bit of a dramatic title but at least I've got your attention, right? This article sets out to (1) convince you to publish a short corporate video and (2) provides some simple (cost-free) ways of going about it. So who doesn't…

Paid Online Advertising – Friend or Foe?

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What if I told you I could guarantee visitors to your website?  And not just ordinary visitors either; these visitors are genuinely interested in what you have to sell. Well, Google Adwords can deliver on that guarantee and become the most…