Become a Movie Star to Promote your Business

,
Okay, it's a bit of a dramatic title but at least I've got your attention, right? This article sets out to (1) convince you to publish a short corporate video and (2) provides some simple (cost-free) ways of going about it. So who doesn't…

Is your Website Mobile Friendly?

,
Did you know that by this time next year more people will be surfing the Internet via their mobile phone than via their desktop computer. That's why your website has to be mobile ready. This article reviews what that means and how to make sure you are ready. Browsing the Internet on our mobile phones has become the norm, well at least for a growing number of us. And it's not just surfing web pages - people will use online applications and even game online. Did you know: - Some 60% of NI and 51% of RoI consumers own a smartphone (Mintel’s Irish Lifestyles – Ireland, June 2012 report) 35% of NI consumers access the internet from a mobile phone. Three quarters of NI consumers are shopping through such devices (Ofcom’s Communications Market Report: Northern Ireland 2012) 10% of RoI consumers had made a payment through a mobile device during 2012 (KPMG’s Consumers and Convergence Ireland 2012 report)

Invest in Your email

,
Everyone understands email, right? Email is simple to set up, to manage and of course we use it every day. For a business, email is not just handy; it's fundamental. The fact of the matter however is that business email is different from personal email and can be quite difficult to set up and manage. And that of course is a potential problem because without email, many of us couldn't run our businesses effectively. So what makes business email different from personal email and what are the challenges? The answer to that lies in your domain name (website address). It is widely recognised that your business email address should include your domain name. My email address is stuartm@table59.co.uk for example. Personal email addresses like a Hotmail address can seem less professional.

The Keyword Challenge

,
Do you think that it is important to market your business online? I suppose the real question is, “do you believe that you don’t need to?”. If you are in the latter category then you can be convinced otherwise by asking if your clients search for products and services using the Internet. Of course they do, which is why you need to read this article. Marketing online means Google. Sure there are many other Search Engines out there, but most people use Google, so let’s focus on that. Of course acceptance that Google may be a source of new business is one thing; actually making that happen is another. This article explains the basic steps to understanding how Google can be made to work for your business.

The 3 Most Important Marketing Metrics to Track for your Business

Make sure you are measuring the most important online marketing metrics. This seems like an obvious statement; however, most businesses are drowning in data and forget to prioritise the most important things. This article reviews the most important metrics for a business - these are the metrics that need to be dashboarded.