Web Analytics

10 Reasons Why Your Business Needs a Web Analytics Company

Your website is one of the most important assets your business has. It's your 24/7 salesperson, customer service representative, and marketing department. But if you're not using web analytics to track its performance, you're missing out on a wealth of valuable information.

So why are marketing analytics important?

As an online marketing analytics company, we understand the importance of data in driving successful campaigns. By collecting and analyzing data on customer behavior, we can help businesses make informed decisions about their marketing strategies and allocate resources effectively.

Make the Most from your Keywords

In last week's blog I explained how to build your keyword list - i.e. the words and phrases that Google will use to rank your website. We reviewed the process of determining which keywords to choose based on the Google Keyword Tool, which tells us how many people have searched for those phrases. Missed last week's blog? - no problem - click here to read it. So you followed the instructions from last week's blog and you have your list of keywords - now let's look at how to use them to maximum effect on your website and elsewhere.

Deciding What’s Important to Measure

This article explores the universal truth that "What Gets Measured Gets Done". For a business owner it is incredibly important to ensure that you are measuring the correct metrics. Let's take a look at what we believe are the most important metrics for your online marketing efforts and stop wasting time and money measuring the wrong outcomes.

e-Commerce Pitfalls and Solutions

Are you running an online store, accepting payments for products (or services) on display? There couldn’t be a better time to give it a go – low overheads, no staff required and the online store is open 24/7. This is a perfect business model requiring the minimum of work – pick the right product and the rest is practically automatic – right? Of course, the reality is somewhat different to the model. Yes, there are the massive opportunities in selling online, but neglecting some basic business principles will cause your store to fail every time.