Financial advisor marketing

Top Five Online Tips for Financial Advisor Marketing

,
Referrals are the key to Financial Advisor Marketing - it’s always been that way.  One happy client tells their brother, uncle, neighbour or friend.  The problem is that referrals aren’t just delivered via word of mouth any more.  Clients use their mobile devices and computers to spread the word.  How can financial advisors adapt to this new world of referrals?   Particularly if said financial advisor has little or no knowledge of this new-fangled technology.  Here are the 5 steps for financial advisors (of any technological disposition) to make the most of this opportunity and to avoid losing out.

Put your Phone Number on your Website

,
This week I had the great pleasure of taking some time off to attend a friend's wedding in Donegal. It gave me and the family a chance to enjoy the fantastic weather AND a great chance to use my mobile to search for local things to do. Here is a summary of some of the good and the bad practices I came across with best practice tips.

Become a Movie Star to Promote your Business

,
Okay, it's a bit of a dramatic title but at least I've got your attention, right? This article sets out to (1) convince you to publish a short corporate video and (2) provides some simple (cost-free) ways of going about it. So who doesn't…

Is your Website Mobile Friendly?

,
Did you know that by this time next year more people will be surfing the Internet via their mobile phone than via their desktop computer. That's why your website has to be mobile ready. This article reviews what that means and how to make sure you are ready. Browsing the Internet on our mobile phones has become the norm, well at least for a growing number of us. And it's not just surfing web pages - people will use online applications and even game online. Did you know: - Some 60% of NI and 51% of RoI consumers own a smartphone (Mintel’s Irish Lifestyles – Ireland, June 2012 report) 35% of NI consumers access the internet from a mobile phone. Three quarters of NI consumers are shopping through such devices (Ofcom’s Communications Market Report: Northern Ireland 2012) 10% of RoI consumers had made a payment through a mobile device during 2012 (KPMG’s Consumers and Convergence Ireland 2012 report)

Invest in Your email

,
Everyone understands email, right? Email is simple to set up, to manage and of course we use it every day. For a business, email is not just handy; it's fundamental. The fact of the matter however is that business email is different from personal email and can be quite difficult to set up and manage. And that of course is a potential problem because without email, many of us couldn't run our businesses effectively. So what makes business email different from personal email and what are the challenges? The answer to that lies in your domain name (website address). It is widely recognised that your business email address should include your domain name. My email address is stuartm@table59.co.uk for example. Personal email addresses like a Hotmail address can seem less professional.