Everyone understands email, right? Email is simple to set up, to manage and of course we use it every day. For a business, email is not just handy; it’s fundamental.
The fact of the matter however is that business email is different from personal email and can be quite difficult to set up and manage. And that of course is a potential problem because without email, many of us couldn’t run our businesses effectively.
So what makes business email different from personal email and what are the challenges? The answer to that lies in your domain name (website address). It is widely recognised that your business email address should include your domain name. My email address is firstname.lastname@example.org for example. Personal email addresses like a Hotmail address can seem less professional.
If you’ve read any of my previous blogs you’ll have noted that I’m a big Google fan. It’s no surprise therefore that my recommendation for your business email is Gmail for business (or Google Apps for Business). This service enables the user to easily set up their email on their domain and provides a service which is reliable, powerful, secure and mobile.
Reliable, because Google knows what they’re doing! Powerful, because Gmail offers massive storage space and a range of other highly useful applications (like Google Calendar). Secure, because Gmail offers 2 Step Verification, which can send a unique PIN number to your phone every time you log in. And finally, mobile, because it is easy to set up on your phone or tablet.
Okay, there is a charge of just over £3 per month, but this is small when we take into account the benefits. Of course there are cheaper alternatives out there but why take a risk with one of the most important aspects of your business? Imagine losing a business lead just because the email went missing. Google’s small fee is well worth it.
If you would like to find out more about business email please contact me.
Stuart McLean is the founder of table59, a Professional Services Online Marketing Agency dedicated to helping its clients to generate online leads.
table59 has assisted its clients in the UK and the US to construct multiple online channels and to use these to grow online reach and leads. Clients include the Mortgage Advice Bureau and Balcas.