Do Businesses Really Make Money On Twitter?

Using Twitter is a great way of promoting your business. Depending on your business model, you might use Twitter to conduct customer service, see what your competitors are up to, or promote your brand. But more and more of our clients are…

A Quick Guide to Adding Conversion Tracking to your Website

So you’ve spent time and money driving visitors to your website, but the job is only partly done. You need to turn them into customers. This article reviews the conversions that you need to track and how to add the code.

I’m a Tourist Guide. Why should I bother to Market Online?

This morning table59 answered this question for brand new tour guides starting off in the sector. The Northern Ireland Tourist Guide Association (NITGA) invited table59 to share some practical tips with the attendees. Stuart McLean from table59 first of all highlighted why online marketing was really important for tour guides before picking out three practical and straight forward steps they should take.

Build it and they Won’t Come

So here's a question for you. Where have you spent the most time and money - on building your website or on promoting it? I'll take a wild guess here and say that you spent the lion's share on the former. Give me 2 minutes of your time and I'll try to convince you that it should be the other way about...

Give Credit Where Credit’s Due

Making sure you give credit to the correct online marketing channel is crucial. If you credit an email marketing campaign for a conversion when the customer actually came from a Google Ad, then you might decide to turn off the Google Ad at some point.