This morning table59 answered this question for brand new tour guides starting off in the sector. The Northern Ireland Tourist Guide Association (NITGA) invited table59 to share some practical tips with the attendees.
Stuart McLean from table59 first of all highlighted why online marketing was really important for tour guides before picking out three practical and straight forward steps they should take.
Step One: Register with Google Places
Check out an earlier table59 bblog on how to register for Google Places.
Step Two: Set up a Website Blog
Given that most customers will not already know you, Google Search becomes really important. It is therefore necessary to have a presence on the Internet which should contain a blog, some information about your background, testimonials and qualifications and of course a really easy way for visitors to contact you!
Step Three: Set up a Facebook Page
Facebook is a referral mechanism and should be linked with your blog, whuch means that a new Facebook post is created every time you publish a new Blog entry. This makes it easier to manage.
This was a fantastic bunch of attendees – thanks to everyone who attended!!
Stuart McLean is the founder of table59, a Professional Services Online Marketing Agency dedicated to helping its clients to generate online leads.
table59 has assisted its clients in the UK and the US to construct multiple online channels and to use these to grow online reach and leads. Clients include the Mortgage Advice Bureau and Balcas.