I’m a Tourist Guide. Why should I bother to Market Online?

This morning table59 answered this question for brand new tour guides starting off in the sector. The Northern Ireland Tourist Guide Association (NITGA) invited table59 to share some practical tips with the attendees. Stuart McLean from table59 first of all highlighted why online marketing was really important for tour guides before picking out three practical and straight forward steps they should take.

Give Credit Where Credit’s Due

Making sure you give credit to the correct online marketing channel is crucial. If you credit an email marketing campaign for a conversion when the customer actually came from a Google Ad, then you might decide to turn off the Google Ad at some point.