Balcas Energy is the largest manufacturer and distributor of high quality wood pellets in the UK and Ireland. Providing fuel services to commercial and domestic customers since 2004. table59 has worked with Balcas Energy since the outset of their wood pellet business.
table59 constructed a dashboard showing the effectiveness of each online channel in delivering sales for the wood pellet division Balcas Energy and sleepers division Balcas Direct.
As an e-commerce business, it was clear that sales are the key call to action. Therefore this is the clear focus of the dashboard.
As the e-commerce website is custom built, table59 worked with the original web developers to install appropriate tracking code. This code allows the collection of all data relating to the transaction including name, amount, SKU, volume of orders. This data is transferred to Google Analytics to allow further segmentation to take place.
Tracking systems were deployed into the other channels including Google Ads, Google Search, e-Mail and Facebook Ads.
The data was then collated into one web dashboard showing the performance of each channel over time. This allows the client to make improvements to each channel to optimise transactions. For example, there are specific keywords that the business needs to rank for, both in organic and paid Google searches. The dashboard shows the average position of the business on organic and paid channels to identify the effectiveness of the business’ Search Engine Optimisation and PPC work.
The dashboard now allows managers to quickly view key metrics and make appropriate changes.
Nice friendly staff and great work
Highly recommend table59. Very professional and prompt service. Thanks Stuart
Stuart is extremely knowledgeable and has been a great help, I would be lost without you.
Highly recommend table59. Very professional web design company. Every time I have had my website updated its always been a quick and efficient service.
Outstanding service from Stuart who's knowledge and ability along with his experience has promoted my business to a massive audience which is now paying dividends in business done. Highly recommend his services.
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