table59 constructed a dashboard showing the effectiveness of each online channel in delivering sales for the wood pellet division Balcas Energy and sleepers division Balcas Direct.
As an e-commerce business, it was clear that sales are the key call to action. Therefore this is the clear focus of the dashboard.
As the e-commerce website is custom built, table59 worked with the original web developers to install appropriate tracking code. This code allows the collection of all data relating to the transaction including name, amount, SKU, volume of orders. This data is transferred to Google Analytics to allow further segmentation to take place.